The Value of Cost Per Wear: A Mindful Approach to Shopping

As mindful parents, investing in high-quality, organic clothing for our children is a conscious choice that benefits both our kids and the planet. Adopting a Cost Per Wear approach shifts our focus from immediate costs to long-term value. By prioritizing durability, safety, and sustainability, we can combat the harmful effects of fast fashion and contribute to a more responsible consumption cycle. Discover the true value of quality and learn how every thoughtful purchase can make a difference.
The Value of Cost Per Wear: A Mindful Approach to Shopping
In a world dominated by fast fashion, it’s easy to be swayed by low prices and ever-changing trends. However, there’s a growing movement toward mindful consumption, valuing quality, sustainability, and longevity over disposable fashion. This is where Cost Per Wear (CPW) comes in—a simple metric that can transform the way we shop.
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This shifts the focus from the initial cost of an item to its long-term value. By considering how often you’ll wear a piece, you can make more informed decisions that save money and reduce waste.


Breaking Down Cost Per Wear


Let’s say you buy a high-quality organic cotton sweater for $65.00. If your child wears it once a week for one year, that would equal 52 wears, the CPW would be:

65 ÷ 32 = $1.25

Now, compare this to a fast fashion sweater costing $18.00 that only lasts 10 wears:

18 ÷ 10 = $1.80

Despite the higher initial cost, the organic cotton sweater is a better investment.


Why Parents Love Cost Per Wear


  1. Safety and Comfort: Organic cotton is free from harmful chemicals, ensuring your child’s skin is protected and comfortable.
  2. Longevity: High-quality garments can be passed down to younger siblings or resold, extending their lifecycle.
  3. Environmental Impact: Choosing sustainable fabrics reduces our carbon footprint and helps combat the detrimental effects of fast fashion.


Fast Fashion's Hidden Costs


Fast fashion has normalized low-quality, disposable clothing. This not only exposes our children to potentially harmful fabrics but also contributes to significant environmental damage. Massive amounts of discarded clothing end up in places like Kantamanto Market and the Atacama Desert, creating devastating colonial waste.

A stream across from Kantamanto Market filled with discarded clothing (photo credit: Jenny Marc/CNN)

An aerial view of clothing dumped in Atacama Desert, Chile (Photo Credit: MARTIN BERNETTI/GETTY IMAGES)


Shifting the Narrative


To combat this, we must change our mindset from immediate gratification to long-term value:

  • Rethink Quantity: Kids don’t need a lot of clothes. Focus on essential pieces made from safe, durable fabrics.
  • Embrace Wear and Tear: It’s natural for kids to be hard on their clothes. Mending and repurposing garments can extend their life and teach valuable lessons about sustainability.
  • Invest in the Future: Every purchase is a step towards a more sustainable world. By choosing organic and ethically-made clothing, we support brands that prioritize our children’s health and the environment.




Adopting a Cost Per Wear approach is a mindful way to shop for your children. It’s about investing in high-quality, safe, and sustainable clothing that benefits both your little ones and the planet. As parents, our choices matter. Let’s make them count.


To explore our collection of organic, ethically-made children’s clothing, visit OAT & OCHRE.  




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