Gray Label

Gray Label's design philosophy has always put children first. They create timeless, minimalistic and comfortable collections in which the little ones can be their true selves. No teddies or prints, just soft-tone coloured essentials that are easy to mix and match, made from the best organic cotton available.

They aim to produce high quality items that last for multiple lifecycles.

Gray Label combines durable design with a non-stop focus on sustainable and socially responsible processes. Each Gray Label item carries the GOTS certification label and in their collaborations they only work with partners who share the same ethical goals.